Archive for the Ramblings category

August 14th, 2010

Best Political Campaign Commercials Ever!

Exchanges, Behavioral Targeting, RTB, SSP, DSP’s, Dynamic Creative, Ad Verification, Attribution – sometimes I can’t help to think we’ve got it all wrong. Instead of making peoples lives better; online advertising is at best Meta-Advertising. It seams like we spend most our time selling advertising not actually disseminating great ideas / products.

Meta-advertising is at best repeating the same message over and over; at worst personally customized brand messaging based on 400 data points. Technology means nothing without creativity; technology has become our ultimate distraction.

Add Art & Copy to your Netflix Queue.

Hal Riney put out some of the most emotionally compelling advertising that has ever been seen. Like or hate the message the ads are art; they connect and resonate.

February 15th, 2010

Where does food come from?

December 11th, 2009

Reptilian Words – Words that work

August 20th, 2009

Oprah and Dr Oz sue over Belly Fat Ads… Obey!

It looks like Oprah and Dr. Oz want their cut of belly fat ad revenue….. You know the ones you contacted your support rep at all the adnets to block form your site.

Hopefully Oprah and Dr. Oz will NOT go after the AdNets (most all of them ran some variation of this campaign) that facilitated these ads running on pretty much every website on the interwebs January – March 2009.

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As of 8/20 there are no more Oprah endorsed Belly Fat Ads on MSNBC – but Rachael Ray is still fair game I guess.

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Update: Adotas has a good article with more details here..

August 20th, 2009

That’s the way I roll…

Posted in Punk Capitalism, Ramblings by sabotosh

graf

August 16th, 2009

JZ + The Beatles + Danger Mouse = Copyright Infringement Never sounded so good!

July 18th, 2009

Let’s do a test, next time I have a $1,000,000 budget.

September 21st, 2008

Why do crack dealers still live with their moms?

Posted in Ramblings by sabotosh
July 22nd, 2008

James Kunstler: The Tragedy of Suburbia

Posted in Ramblings by sabotosh
July 12th, 2008

An open letter to all airline customers – Messed Up!

Posted in Ramblings by sabotosh

An open letter to all airline customers

Dear Mr. Tosh Bulger,

Last week, crude oil hit an all-time high of $146, and the skyrocketing cost of fuel is impacting our customers, our employees, the communities we serve, and the economy as a whole. United, and the majority of other major U.S. airlines, are asking our most loyal customers to join us in pushing for legislation to add more transparency and disclosure in the oil markets. Please see the attached open letter from the leaders of the U.S. airline industry.

Airline logos
An Open letter to All Airline Customers:Our country is facing a possible sharp economic downturn because of skyrocketing oil and fuel prices, but by pulling together, we can all do something to help now.For airlines, ultra-expensive fuel means thousands of lost jobs and severe reductions in air service to both large and small communities. To the broader economy, oil prices mean slower activity and widespread economic pain. This pain can be alleviated, and that is why we are taking the extraordinary step of writing this joint letter to our customers. Since high oil prices are partly a response to normal market forces, the nation needs to focus on increased energy supplies and conservation. However, there is another side to this story because normal market forces are being dangerously amplified by poorly regulated market speculation.

Twenty years ago, 21 percent of oil contracts were purchased by speculators who trade oil on paper with no intention of ever taking delivery. Today, oil speculators purchase 66 percent of all oil futures contracts, and that reflects just the transactions that are known. Speculators buy up large amounts of oil and then sell it to each other again and again. A barrel of oil may trade 20-plus times before it is delivered and used; the price goes up with each trade and consumers pick up the final tab. Some market experts estimate that current prices reflect as much as $30 to $60 per barrel in unnecessary speculative costs.

Over seventy years ago, Congress established regulations to control excessive, largely unchecked market speculation and manipulation. However, over the past two decades, these regulatory limits have been weakened or removed. We believe that restoring and enforcing these limits, along with several other modest measures, will provide more disclosure, transparency and sound market oversight. Together, these reforms will help cool the over-heated oil market and permit the economy to prosper.

The nation needs to pull together to reform the oil markets and solve this growing problem.

We need your help. Get more information and contact Congress by visiting www.StopOilSpeculationNow.com.

  Robert FornaroChairman,
President and CEO
AirTran Airways
Bill Ayer
Chairman,
President and CEO
Alaska Airlines, Inc.
Gerard J. Arpey
Chairman,
President and CEO
American Airlines, Inc.
  Lawrence W. KellnerChairman and CEO
Continental Airlines, Inc.
Richard Anderson
CEO
Delta Air Lines, Inc.
Mark B. Dunkerley
President and CEOHawaiian Airlines, Inc.
  Dave Barger
CEO
JetBlue Airways
Corporation
Timothy E. Hoeksema
Chairman,
President and CEO
Midwest Airlines
Douglas M. Steenland
President and CEO
Northwest Airlines, Inc.
  Gary Kelly
Chairman and CEO
Southwest Airlines Co.
Glenn F. Tilton
Chairman,President and CEO
United Airlines, Inc.
Douglas Parker
Chairman and CEO
US Airways Group, Inc.
       

SOS