Archive for the Online Advertising category

August 22nd, 2019

What would you do to Change the world? Unpublished from 2010…

Posted in Online Advertising by sabotosh

I would merge large data sets from offline catalogs, financial companies, credit card, insurance, customer loyalty programs, and public records with online CRM, shopping, social network, user comments / reviews, and personal blogs to better convince you to buy more stuff and make money for me.

[UPDATE 8/22/2019] Was I too cynical in 2010?

August 22nd, 2019

Pure Financial Betting… unpublished from 2011.

Posted in Online Advertising by sabotosh

August 22nd, 2019

Unpublished from 2012… but still the same game 7 years later. Why Gas prices are $10 / gallon in EU

Posted in Online Advertising by sabotosh

March 26th, 2014

Generation Like

August 10th, 2012

Free the Network

March 23rd, 2012

Jonathan Haidt on the moral roots of liberals and conservatives

Posted in Online Advertising by sabotosh
December 4th, 2010

The Merchants of Cool

Full Episode Here

August 14th, 2010

Best Political Campaign Commercials Ever!

Exchanges, Behavioral Targeting, RTB, SSP, DSP’s, Dynamic Creative, Ad Verification, Attribution – sometimes I can’t help to think we’ve got it all wrong. Instead of making peoples lives better; online advertising is at best Meta-Advertising. It seams like we spend most our time selling advertising not actually disseminating great ideas / products.

Meta-advertising is at best repeating the same message over and over; at worst personally customized brand messaging based on 400 data points. Technology means nothing without creativity; technology has become our ultimate distraction.

Add Art & Copy to your Netflix Queue.

Hal Riney put out some of the most emotionally compelling advertising that has ever been seen. Like or hate the message the ads are art; they connect and resonate.

May 30th, 2010

Value an Elaborate Prank

March 2nd, 2010

Joseph Turow – Media buying, privacy, transparency, and the data enomomy.

Check out 1:08:28 for a lively discussion on my favorite behavioral targeting topic – coffee cup capitalism.