Archive for the Behavioral Targeting category

March 26th, 2014

Generation Like

December 4th, 2010

The Merchants of Cool

Full Episode Here

August 14th, 2010

Best Political Campaign Commercials Ever!

Exchanges, Behavioral Targeting, RTB, SSP, DSP’s, Dynamic Creative, Ad Verification, Attribution – sometimes I can’t help to think we’ve got it all wrong. Instead of making peoples lives better; online advertising is at best Meta-Advertising. It seams like we spend most our time selling advertising not actually disseminating great ideas / products.

Meta-advertising is at best repeating the same message over and over; at worst personally customized brand messaging based on 400 data points. Technology means nothing without creativity; technology has become our ultimate distraction.

Add Art & Copy to your Netflix Queue.

Hal Riney put out some of the most emotionally compelling advertising that has ever been seen. Like or hate the message the ads are art; they connect and resonate.

May 30th, 2010

Value an Elaborate Prank

March 2nd, 2010

Joseph Turow – Media buying, privacy, transparency, and the data enomomy.

Check out 1:08:28 for a lively discussion on my favorite behavioral targeting topic – coffee cup capitalism.

May 3rd, 2008

Going for the Anti Marketing Dollar!